PipelBiz is the first equity crowdfunding platform in Israel, allowing everyone to invest in startups, businesses, and real estate with low stakes.
The redesign process was extensive and included a strategic plan to achieve the initial design impact within one month.
We conducted thorough research on the target audience through interviews and surveys, as well as extensive market research on competitors in both Israel and abroad.
To gain a deeper understanding of the previous design, we utilized powerful tools such as Google Analytics, Mixpanel, and Hotjar. By doing so, we were able to gather valuable insights and make data-driven decisions throughout the redesign process.
We created wireframes to understand best how to improve from the previous design, created a beautiful and modern UI and taught the developers how to implement our design as best as possible.
Just one week after launching our new design, we conducted a measurement analysis and were thrilled to discover that our conversion rates had increased by a whopping six times!
This was an incredibly exciting and encouraging result, confirming that our extensive research and careful redesign efforts had paid off in a significant way.
We were thrilled to see our efforts come to fruition so quickly and look forward to continuing to improve and optimize PipelBiz’s website to better serve their clients.